LEGEND OF GOAT MILK- THE man who can turn legendary too by bringing the most complete food known to man
We are proposing a real life story about a man named Stephen Kairanna who is responsible for bringing a unique product that no one else on the market has thought of selling on a commercial basis with virtually no competition.
This article can change the mindset about MILK? Not just any milk but GOAT MILK-
To carve a brand new niche or let’s say to be a numero uno in the GOAT MILK business like Stephen is a thought that can be buried, because you have only a chance to be the second best if you have to follow their footsteps in this business.
WHY, you ask next? coz it’s not a regular MILK THAT DOES A BODY GOOD? It’s GOAT MILK!!
If its sound pretty cool then read their story!
The brainchild of their father Jayakar Kairanna who started the goat farm in 2002, the Kairannas smart focus was on offering one exceptional product and service that differentiates them from the rest and creates a killer unique selling proposition!
A quality product from Nadur Goat Farm near Mangalore, Stephen was into prawn farming earlier, but the goat’s milk project was long on his mind.
It’s a family owned and operated farm situated in Udupi district, Karnataka. The process and practice followed at the farm has been derived from over a decade of R&D.
It took around 11 years to set up the project and build up their herd. They now have 4,500 goats, raised in the stall-fed method- a unique and superior method of raising goats for dairy purposes. Goats raised in this method are fed a balanced mix of nutrients as per their daily requirements. Special facilities are in place to grown fodder in a natural way, an in house feed pellet manufacturing plant Every goat is checked before it is milked to ensure that it is healthy; the milk then is instantly pasteurized, chilled and packed in 500ml. pillow pouch packets and transported through highly efficient cold chains.
Easily among the oldest know health food, known as being a super-food the world over and high up the list of easily digestible dairy products, Goat Milk makes a comeback in India in the form of Nannies Goat Milk, arguably India’s first goat milk processing dairy in the country.
The purity, taste and natural nutritional value of the milk, is checked for at every stage of packaging and stringent standards are maintained to ensure the milk that is available on the shelves are of the highest quality. Goat Milk from Nadur Goat Farm is 100% pure and farm fresh without any traces of additives or preservatives.
Nadur Goat Farms is all about bringing back one among the most revered dairy foods ever in an easily accessible and convenient form.
In today’s health conscious times, keeping the selective consumer in mind, the consumer would appreciate knowing the source of his food. Hence the quality of milk is maintained to the highest possible standard. Every goat is checked before it is milked to ensure its best health.
With the monopoly in India of bringing premium goat milk on a commercial platform in India is not an easy task, and now to be able to launch and sell their product known as NANNIES GOAT MILK at select premium outlets like Nature’s basket, Foodhall(palladium), Hypercity and Haiko(powai), they have made a noise which is loud and clear !!! A grand entry through only word of mouth and not a dime spent in marketing, which proves an age old adage: if the product is good then the customers will come to you!
With no system of outsourced distributorship for the only reason to provide their clients pure and unadulterated Goat Milk for their daily life, they are well in our homes too!!! With a farm to doorstep delivery concept, Nannies ensure you get fresh goat milk within 24 hours right at your doorstep.
If you happen to spot a swanky NANNIES home delivery van running throughout Mumbai, you know the team, dressed neatly in colourful uniforms are delivering fresh milk at doorsteps of quite a few top notched known faces and numerous unknown faces!
Benefits et al???
Widely consumed all over the world and best known as next to mother’s milk, Goat milk can be used for making coffee / tea and also can be used with cornflakes and breakfast cereals and milk based drinks.
Infact our Father of the nation, Mahatma Gandhi drank goat’s milk.
Goat milk enhances immunity power and is extremely helpful for asthma patients. It is proven to be beneficial for growing children. It is known that goat’s milk rejuvenates, providing energy and strength.
Known for its rich health benefit we call it nature’s gift to immunity.
The Kairannas with their strong conviction and belief in the product propel a strong message to our next generation of start-up leaders. A message to be bold, honest, brave and be able to take risk to help position their dreams and stand out from the rest.
Rest all… sounds quite Moo, na!